Wednesday, December 28, 2022
Quiz Questions on Digital Marketing
Question: SEM means __
(a) Search engine marketing
(b) Social engine marketing
(c) Super e-marketing
(d) strategic email marketing
(a) Search engine marketing
(b) Social engine marketing
(c) Super e-marketing
(d) strategic email marketing
Ans. (a)
Question: In planning and obtaining publicity, a frequently used tool is the ____, which is an announcement regarding changes in the company or the product line.
(a) Google Ads
(b) Press release
(c) Infomercial
(d) Facebook Ads
(a) Google Ads
(b) Press release
(c) Infomercial
(d) Facebook Ads
Ans. (b)
Question: __ marketing refers to achieving marketing objectives through applying digital technologies such as web sites
(a) Internet
(b) digital
(c) email
(d) viral
Question: A lead is useful for
(a) A marketing staff
(b) A team leader
(c) Company Chairman
(d) An industry making lead products
Question: In traditional marketing, there is:
(a) Tele-marketing
(b) Direct marketing
(c) Indirect marketing
(d) Internet marketing
Related: internet basics quiz answers
Question: Word of mouth marketing through electronic channels like email, internet etc is known as __
(a) Internet
(b) digital
(c) email
(d) viral
Question: ___is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
(a) Shopping ad
(b) In-text ad
(c) phase match keyword ad
(d) Keyword text ad
Question: __ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
(a) E-advertising
(b) E-branding
(c) E-commerce
(d) E-marketing
Question: The customer resource pages of a company on “Facebook” are an example of
(a) Viral Marketing
(b) Internal Marketing
(c) Network Marketing
(d) Referral Marketing
Question: Which of the following is the importance of e-marketing?
(a) sell
(b) serve
(c) sizzle
(d) all of these
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Question: __ is a low-cost communication tool that can be easily tested, refined and rolled out.
(a) Opt- in- e-mail
(b) i- TV
(c) i- radio
(d) i-kiosks
Question: Which of the following is not an e-marketing tool?
(a) mobile phone
(b) cinema
(c) i- radio
(d) i-kiosks
Question: A Website’s main page is called its
(a) Home Page
(b) Browser Page
(c) Search Page
(d) Bookmark
Question: What are the important concepts in the development of a website?
(a) Information Presentation
(b) Good navigation & usability
(c) Feedback
(d) All the above
Question: Marketing of Internet Banking means
(a) Meeting of banks on the net
(b) Net practice
(c) Marketing the usage of banking transactions through the Internet.
(d) Transactions with foreign countries
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Question: An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
(a) Trick banner Ad
(b) Spam Ad
(c) Banner Ad
(d) Persuasive Ad
Question: AdSense is:
(a) An advertising agency
(b) Set of regulations and standards in advertising
(c) Google’s advertising programme to display ads on web pages
(d) Awareness programme introduced to give advice about advertising tendencies of the consumers
Question: A word on a web page that, when clicked, opens another document
(a) anchor
(b) URL
(c) hyperlink
(d) reference
Question: The user reaches this page when they specify the address of a website.
(a) Home page
(b) Web page
(c) Summary page
(d) None
Question: If a marketing agency is exposing its customers to its various other services also, it will be known as:
(a) Cross-selling
(b) Market Research
(c) Customer Relationship Extension
(d) Competition
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Question: Google is the world’s most popular
(a) Social Media
(b) Search engine
(c) Browser
(d) Application
Question: Important site evaluation criteria are
(a) Key words
(b) Retention rates
(c) Conversion rates
(d) All the above
Question: The “homepage” of a website is ______
(a) the largest page
(b) the last page
(c) the first page
(d) the most colorful page
Question: This is a website that provides links to other resources on the internet
(a) Directory
(b) Browser
(c) Search engine
(d) None
Question: This is a form of advertisement on the web that appears between web pages that the user requests
(a) Banner advt
(b) Floating advt
(c) Interstitials
(d) None
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Question: This is the classic form of advertising on the internet
(a) Floating advt
(b) Banner advt
(c) Interstitials
(d) None
Question: PPC engines are called
(a) Per –pay click
(b) Pay- per click
(c) Pay – pay click
(d) none
Question: The advertisement which floats on the page for 5 to 30 sec is
(a) Banner advt
(b) Interstitial
(c) Floating advt
(d) None
Question: Which is a web- roaming program used to find documents pertaining to your search?
(a) Spider
(b) Meta search engine
(c) Meta tags
(d) Indexers
Question: Compression
(a) Reduces the picture clarity for storage
(b) Increases the number of bytes
(c) Reduces the resolution
(d) None of the above
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Question: Video streaming
(a) Delivering Live video on the Internet
(b) Video on Demand
(c) Video editing
(d) Video compression
Question: Which of the following is commonly found on web pages?
(a) internet
(b) hyperlinks
(c) intranet
(d) all of the above
Question: Social media sites
(a) A web portal
(b) Platform for social relations
(c) A website dealing with social issues
(d) None of the above
Question: User Interface design
(a) Composition of a web page
(b) A term for book design
(c) For efficient interaction
(d) Programming design
Question: What is a search engine?
(a) a program for search engines on the internet
(b) a website that searches for anything
(c) a hardware component
(d) a machinery engine that searches for data
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Question: Which is not a domain name extension?
(a) mil
(b) org
(c) .int
(d) .com
Question: Webcasting
(a) Casting of elements for the web
(b) Broadcast over the internet
(c) Hosting of web page
(d) None of the above
Digital Marketing MCQ Questions with Answers
Who is the father of digital marketing?
A. Philip Kotler.
B. Bruce Clay India.
C. Justin Hall.
D. None of the above.
Answer:- (A).
Digital Marketing MCQ Questions with Answers !!
Which of the following is the correct representation of Digital Marketing?
A. E-mail Marketing.
B. Social Media Marketing.
C. Web Marketing.
D. All of the above.
Answer: (D).
Digital Marketing MCQ Questions with Answers !!
What do you indicate by Digital marketing?
A. Digital marketing is referred to as online marketing, internet marketing, and also web marketing.
B. Analog Marketing.
C. Shop.
D. None of the above.
Answer:- (D).
Digital Marketing Basic Concepts MCQ Questions with Answers !!
Which one is the most effective means to promote a business online?
A. It offers a great deal of free and helpful details.
B. To accumulate as many info as feasible.
C. to market your firm's item.
D. All of the above.
Answer:- (A).
Which of the following is the proper name for Facebook's ranking formula?
A. Face Rank.
B. Edge Rank.
C. Like Rank.
D. Page Rank.
Answer:- (B).
Name the features offered by LinkedIn for paid business
A. Facilitate publishing pictures.
B. Facilitate to connect directly as well as send messages to individuals.
C. Ability to post in Groups andalso develop a Group.
D. Ability to block users.
Answer:- (B).
Which of the following doesn't specify the right roles and duties of content marketing method?
A. An approach that tries to appeal and remember its target audience.
B. An advertising method approach.
C. Yet one more name of social networks marketing.
D. A method more concentrated on creating and also dispersing beneficial along with relevant content to its users/audiences.
Answer:- (C).
In what means can you beat your client's expectations?
A. By making your product more attractive.
B. By providing unique solutions to your customer.
C. By providing lots in regards to discount rates to your client.
D. By obtaining proper and relevant testimonials from your customers on your web site.
Hide Answer Workspace.
Answer:- (B).
Digital Marketing MCQs?
The major advantage of Online/Digital marketing is
A. Low-cost marketing method.
B. Online marketing is marketing in addition to informative.
C. Trackable.
D. All of the above.
Answer:- (D).
Digital Marketing MCQ Questions!!
Where do we use keyword phrases?
A. In Tags.
B. In Title.
C. In Description.
D.All of the above.
Answer:- (D).
__________ does not fall under the classification of digital marketing.
A. TV.
B. Billboard.
C. Radio.
D. All of the above.
Answer: (D).
Which of the following practices are not recommended for creating relevant content?
A. For developing significant web content recurrently, create hero "material for tent-pole events".
B. For developing useful content regularly, produce a series of scheduled hub"content.".
C. For creating much more content than your competitors,develop lots of short articles that are short, unsubstantial, or otherwise doing not have in valuable specifics.
D. For producing appropriate web content constantly, produce assistance" content to answer queries.".
Answer: (C).
Which of the following is incorrect?
A. If you learn about your target market's intent, you can quickly focus on producing useful content.
B. You should compare the value of Content Marketing with thatsaid of other marketing techniques accomplished by competitors.
C. Both (A) as well as (B) hold true.
D. Both (A) and also (B) are incorrect.
Answer: (C).
Digital Marketing MCQ Questions
Which of the following appropriately defines the major idea behind Conversion Optimization?
A. Rapidly making considerable changes to inspect which one possesses the fastestoutcomes.
B. Making insignificant incremental changes over time to check which one possesses the bestoutcomes.
C. Making various changes on your website to examine the outcome.
D. Frequently transforming the site's layout to see if it interest extra target market.
Answer: (B).
What is the most effective means to advertise a company with social media sites?
A. Choose the Right Platforms.
B. Encourage Engagement.
C. Provide Value & Don't Over-Promote.
D. All of the above.
Answer:- (D)
In the e-mail campaign, __________ delivers the advertisements into the group of targetedconsumers.
A. Spoofing.
B. Indirect e-mail marketing.
C. Direct email marketing.
D. Spamming.
Answer:- (C)
Micro-blogging can be specified as __________.
A. Mobile associated blog sites.
B. Blogs uploaded by firms instead of a person.
C. Blogs encompassing minimal specific articles, which are generally limited by character count.
D. None of the above.
Answer:- (C)
Which of the following features corresponds to thefunction of the lead nurturing system?
A. A/ B Testing.
B. Campaigning.
C. Landing Page Creation.
D. All of the above.
Answer:- (D).
What is indicated by Impression Share?
A. The percentage of times your advertisement was displayed divided by all feasible impressions for that search term, When it was eligible to be displayed,
B. the portion of times your ad was shown.
C. The percentage of times your ad was shown greater than your main competitor.
D. The percentage of impacts you shed due to a low adrank.
Answer: (C)
Which of the following is not especially called for by the internet search engine?
A. Poor customer experience.
B. Keyword stuffing.
C. Buying links.
D. All of the above.
Answer: (D).
Digital Marketing MCQ Questions with Answers!!
Which of the following is associated with the digital marketing process?
A. RSA.
B. Voice Broadcasting.
C. Podcasting.
D. All of the above.
Answer: (D).
What is the name of the process in which advertising and marketing is accomplished by incorporating tools, methods, electronic devices, modern technologies, or systems?
A. Internet Marketing.
B. Direct Marketing.
C. Electronic Marketing.
D. Interactive Marketing.
Answer: (C).
The affinity audience can be defined as______
A. An individual comparable to that of your remarketing checklist.
B. An advertising customer that agrees to purchase.
C. A user showing a constant rate of interest in the matter.
D. A user similar to that of yourclient checklist.
Answer: (C)
Google Analytics can never ever recognize returning users on mobileapps.
A. True.
B. False.
C. Can be false or true.
D. Not specified.
Answer: (B)
The hyperlink to website is refers to__________.
A. Inbound link.
B. Outbound link.
C. IFTTT link.
D. KPI link.
Answer: (A)
The appropriate abbreviation of ROI is __________.
A. Risk on investment.
B. Return on income.
C. Risk on income.
D. Return on investment.
Answer: (D)
Digital Marketing MCQ Questions with Answers!!
What are some instances of digital marketing?
A. Social Media Marketing.
B. Search Engine Marketing.
C. Search Engine Optimisation.
D. All of the above.
Answer: (D)
Prolonged P's of service advertising and marketing blends:.
A. People, Product, Process.
B. Price, Physical Evidence, Promotion.
C. Physical Evidence, Place, People.
D. Product, Process, Physical Environment.
Answer: (A)
Which one is the most effective method to generate income electronically?
A. Having products on your website.
B. Good marketing ideas by dreaming.
C. Selling stuff.
D. works the night shift.
Answer: (A)
Digital marketing is any type of type of advertising and marketing services or products that entails ___.
A. Electronic Devices
B. Pen
C. Money
D. Book
Answer: (A)
What is not true regarding digital marketing?
A. It can be done online.
B. It cannot be done online.
C. It is referred to asinternet marketing, internet marketing or webadvertising.
D. All of the above.
Answer: (B)
Around how many organizations are made use of content advertising and marketing?
A. 10 to 20%.
B. 25 to 30%.
C. 80 to 90%.
D. 100%.
Answer: (C)
What is the need to examine digital analytics?
A. For making better decisions associated with the business.
B. For creating greater profits from the website.
C. To define real consumers for your service.
D. For appealing extra individuals to drive even more web traffic.
Answer: (A)
Which of the list below variables results in a Successful PPC Advertisement?
A. Selecting Relevant Keywords.
B. Improved Landing Page Quality.
C. Quality Score.
D. All of the above.
Answer: (D)
Which of the following is one of the most usual delivery channel in terms of mobile marketing?
A. Graphic.
B. Text.
C. Voice telephone call.
D. Search engine marketing.
Answer: (B)
What is considered while producing a front web page of the site or homepage?
A. References of other websites.
B. A quick discussion regarding the company.
C. Logos representing the variety of honors won by the web developer.
D. None of the above.
Answer: (D)
In mobile marketing, the fullform of LBS is __________.
A. Location-based service.
B. List-based service.
C. Lead-based service.
D. None of the above.
Answer: (A)
Digital Marketing MCQ Questions with Answers!!
In which instance the conversion price optimization results in reducing returns?
A. When the conversion rate is 30%.
B. In 5 years.
C. When you do not see any type of significant rise in outcomes.
D. Never.
Answer: (D)
__________ drops under the A/B screening devices.
A. Google Content Experiments.
B. Visual Website Optimizer.
C. Both (A) and also (B).
D. None of the above.
Answer: (C)
Which of the following is production associated procurement?
A. Offline materials.
B. Raw materials.
C. Information System.
D. None of the above.
Answer: (D)
Advertising details includes ___.
A. Knowledge of Customer Requirement.
B. Knowledge of peers.
C. Knowledge of industries.
D. All of the above.
Answer: (A).
Which of the following is theright abbreviation CMS?
A. Content Maintenance Site.
B. Content Maintenance System.
C. Content Management System.
D. Content Marketing System.
Answer: (C).
In what means can website web traffic help in examining the marketplace value?
A. Overall site web traffic can be adhered to, and a basic suggestion of marketing's influence can be identified.
B. There is no association in between the website traffic and advertising and marketing.
C. Ads can send out receivers to a certain landing web page, which can be tracked.
D. Product sales from the firm site can be associated straight to the marketing campaign.
Answer: (C).
The user session can berecognized by the __________.
A. Authenticate users.
B. IP Address.
C. User Agent.
D. All of the above.
Answer: (D).
In order to analyze the optimum income produced by an Advertisement on the application, which of the following metrics ispicked by the designer?
A. eCPI.
B. eCOM.
C. eCPA.
D. None of the above.
Answer: (C).
Which of the following are basically called for to make an organization case for content marketing?
A. Industry finest practices.
B. Objectives and also KPIs.
C. Impacts and difficulties.
D. All of the above.
Answer: (D).
__________ plays a crucial role in convincing the open rates.
A. Word choice.
B. Industry.
C. Personalization.
D. None of the above.
Answer: (C).
Digital Marketing MCQ Questions !!
What is the right acronym of SERP?
A. Search Engine Result Page.
B. System Engine Random Page.
C. Search Estimate Result Page.
D. System Estimate Random Page.
Answer: (A).
Sales Promotion Includes ____.
A. Advertise.
B. Publicity.
C. Selling.
D. All of the above.
Answer: (D).
Which of the following metric is used for tracking the status of emailmarketing?
A. Conversion Rate.
B. Open Rate.
C. Bounce Rate.
D. All of the above.
Answer: (D).
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