Google Analytics Assessment Exam

 

Advanced Google Analytics Assessment Exam

Number of questions provided – 52

  • If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

False

  • What does Google Analytics call a URL that passes data parameters for reporting?

A tag

A hit

A dimension

A metric

  • When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage

  • When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

  • What does Google Analytics use to differentiate new and returning users?

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

  • What will happen if a user clears the Analytics cookie from their browser?

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users

  • By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True

False

  • A session in Google Analytics times out after how many minutes by default?

5

15

30

60

  • To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

  • For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

2

3

4

  • Which are Goal types in Google Analytics?

Destination

Shopping Cart

Pages/Screens per session

Duration

  • If data is excluded from a view using a filter, it may be recovered within thirty days.

True

False

  • Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope

  • When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs

  • What are macro-conversions in a measurement plan?

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics

  • To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters

Cross-domain tracking

Event tracking

Custom Dimensions

  • View filters may be applied retroactively to any data that has already been processed.

True

False

  • To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada

Filter 1: include Canada > Filter 2: include U.S.

Filter 1: include U.S. and Canada

Filter 1: exclude Europe and Asia

  • To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

  • To pair metrics with dimensions, what should they have in common?

Same creator

Same creation date

Same view

Same scope

  • To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit

Product

Session

User

  • Custom Dimensions can be used in which reports?

As primary dimensions in Standard reports

As secondary dimensions in Standard reports

As primary dimensions in Custom Reports

As custom metrics in Custom Reports

Post navigation

  • When a Custom Dimension is active, what data will it affect?

Data collected before the Custom Dimension was applied

Data collected after the Custom Dimension was applied

All of the data in the property

None of the data in the property

  • To collect the number of comments users posted to a website page, what feature would be used?
    • Custom Filter
    • Custom Dimension
    • Custom Metric
    • Custom Alert

  • Custom Metrics can have which scopes?
    • Hit
    • Product
    • Session
    • User
  • What four parameters can be included with an event hit for reporting?
    • Category, Action, Label, Total Events
    • Category, Action, Label, Unique Events
    • Category, Action, Label, Value
    • Event, Category, Action, Label
  • If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
    • 0
    • 1
    • 2
    • 3
  • Segments applied to reports can analyze data for which of the following groups?
    • Users 25 to 34 years of age who have their browser set to Spanish
    • Users who viewed a webpage, then watched a video
    • Users who engaged in social media or email campaigns
    • Users who have children under the age of 18
  •  Custom segments may be created using which criteria?
    • Dimensions
    • Metrics
    • Session dates
    • Sequences of user actions
  • How many segments may be applied at once?
    • 1
    • 2
    • 3
    • 4
  • Because segments are applied before sampling, segmented data will not be sampled.
    • True
    • False
  • What report shows data segmented by channel?
    • Segmentation
    • Source/Medium
    • Channels
    • Attribution
  • Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
    • Paid Search
    • Organic Search
    • Direct
    • Display
  • What report analyzes which webpages get the most traffic and highest engagement?
    • Active Users report
    • Active Users report
    • All Pages report
    • Frequency and Recency report
  • In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
    • First marketing activity
    • Last marketing activity
    • Single assisted conversion
    • All assisted conversions
  • Multi-channel Funnel reports can credit conversions across which channels?
    • Website referrals
    • Paid and organic search
    • Custom campaigns
    • Television channels
  • How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
    • Primary conversion
    • Assisted conversion
    • Second-to-last-click attribution
    • Last-click attribution
  • What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
    • Active Users report
    • User Explorer report
    • Users Flow report
    • Cohort Analysis report
  • What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
    • Behavior Overview report
    • Active Users report
    • Users Flow report
    • Cohort Analysis report
  • Custom Reports have which capabilities?
    • Use multiple dimensions together in the same report
    • Create a report with Custom Metrics
    • Use a Custom Dimension as a primary dimension
    • Create a report with data-driven attribution
  • What type of Custom Report shows a static, sortable table with rows of data?
    • Explorer
    • Flat Table
    • Map Overlay
    • Pivot Table
  • Which would prevent data from appearing in a Custom Report?
    • A filter that filters out all data
    • Not sharing the Custom report with users in the same view
    • Dimensions and metrics of different scopes
    • Too many dimensions applied to the Custom report
  • What is “remarketing” in Google Analytics?
    • When users visit a website for the first time and complete a conversion
    • When users are shown targeted ads to bring them back to a website and encourage a conversion
    • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
    • When a user buys an available product from a competitor
  • To enable remarketing in Google Analytics, what must first be enabled?
    • Advertising Reporting Features
    • Demographics and Interests
    • Google Ads or Display & Video 360 account linking
    • Custom Dimension
  • Which remarketing audiences can be defined in Google Analytics?
    • Users who visited a specific page on a website
    • Users who played a video on a website
    • Users who speak a particular language
    • Users who searched for a product on Google Search
  • Remarketing can show relevant ads on which Google properties?
    • Google Display Network
    • Google Sites
    • Mobile apps
    • Google Search
  • What is the maximum duration a user can be included in a remarketing audience?
    • 120 days
    • 180 days
    • 365 days
    • 540 days
  • What Google Analytics data can be used to define a remarketing audience?
    • 120 days
    • 180 days
    • 365 days
    • 540 days
  • How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
    • 100
    • 1000
    • 2000
    • 5000
    • Which users could be targeted with Dynamic Remarketing to bring them back to a website?
    • Users who posted a favorable product review
    • Users who viewed a website search result page
    • Users who viewed product detail pages
    • Users who abandoned their shopping carts
  • To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
    • The Google Search Center
    • The Google Analytics Center
    • The Google Merchant Center
    • The Google Help Center
  • To set up Dynamic Remarketing, what must first be created in Google Analytics?
    • Custom Segment
    • Custom Metric
    • Custom Dimension
    • Custom Report

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