Digital Marketing-2

QUESTION 1
In website development, which is the most important aspect?

(a) Navigation
(b) Usability
(c) Appearance
(d) It is impossible to say which is the most important aspect

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QUESTION 2

A website's front - or home page should include ...

(a) A lengthy description of the organization
(b) Logos depicting awards the site's designers have received
(c) Links to other websites
(d) None of these

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QUESTION 3

'Reactive' or 'responsive' websites ...

(a) Are used only on mobile devices with small screens
(b) Automatically adjust their size to suit the size of the screen it is being viewed on
(c) Are used only on PCs and laptops with bigger screens
(d) Are good for websites that use a lot of 'Flash' type technology

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QUESTION 4

Website development should be considered a project because ...

(a) Once the website is complete, there is nothing more to do
(b) It helps with determining the budget
(c) It helps with the planning of the site's development
(d) It should not be treated as a project

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QUESTION 5

In terms of meeting a website's objectives, what is the only reason for content written by an 'amateur' being considered as effective for that website?

(a) It is inexpensive, and so keeps the website within budget
(b) The grammar and spelling will be excellent, and so enhances the reader's experience
(c) They know what they are writing about
(d) If the writer's passion for the subject enhances the reader's experience

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The next five questions test your understanding of the chapter's subjects 

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QUESTION 6

The websites of the following all require some degree of management - but for which is effective management more important

(a) A pure-play online retailer [e.g. Phelps Online Department Store]
(b) A hotel [e.g. The Gilded Truffle Hotel]
(c) A museum [e.g. The Rockridge Museum]
(d) A private hospital [e.g. Matthew Humberstone Foundation Hospital]

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QUESTION 7

Why is a 'dream team' of skills essential in developing an effective website?

(a) Everyone gets a say in the design
(b) It will best meet the objectives of the website
(c) Responsibility is spread across the range of skills
(d) It keeps everyone happy

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QUESTION 8

In general, the 'amateur' / 'DIY' website is to be avoided - but for which of the following might a website developed by an amateur be sufficient for their online objectives?

(a) A digital marketing consultant? [e.g. Lindsey Naegle Consulting]
(b) An established offline retailer [e.g. Hill Street Motorist Shops]
(c) A small museum [e.g. The Rockridge Museum]
(d) A company which gets its business from repeat customers and referrals [e.g. Clough and Taylor]

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QUESTION 9

Which is the correct end to this sentence? Designers designing for themselves ...

(a) Is a bad idea because they will increase the cost of the website
(b) Is good because they are not put off by IT or end user requirements
(c) Is a bad idea because they should be designing for the end user
(d) Is good because they know what they are doing

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QUESTION 10

Which of the following might find it most advisable to have some or all of their website's content translated into languages other than English?

(a) A University [e.g. Huxley University]
(b) A pure-play online retailer [e.g. Phelps Online Department Store]
(c) A London-based private hospital [e.g. Matthew Humberstone Foundation Hospital]
(d) The manufacturer of garden machinery [e.g. Two Cities Manufacturing Ltd]

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QUESTION 1

(d) It is impossible to say which is the most important aspect 

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QUESTION 2

(d) None of these 

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QUESTION 3

(b) Automatically adjust their size to suit the size of the screen it is being viewed on 

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QUESTION 4

(d) It should not be treated as a project 

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QUESTION 5

(d) If the writer's passion for the subject enhances the reader's experience 

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QUESTION 6

(a) A pure-play online retailer [e.g. Phelps Online Department Store] 

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QUESTION 7

(b) It will best meet the objectives of the website 

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QUESTION 8

(d) A company which gets its business from repeat customers and referrals [e.g. Clough and Taylor] 

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QUESTION 9

(c) Is a bad idea because they should be designing for the end user 

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QUESTION 10

(c) A London-based private hospital [e.g. Matthew Humberstone Foundation Hospital] 

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Questions and Answers

1. Of the following website functions, which is the most important?

• Discuss
  • 
    
  • 
    
  • 
    
  • 
    
  • 
    
  • 
    
  • 
    
  • A. 
  • Having free reports, downloads, etc
  • B. 
    Describing the services your company provides
  • C. 
    Capturing email addresses of visitors
  • D. 
    Having contact information on every page

    Answer:  Capturing email addresses of visitors
• 2. 
  The best way to promote a business with social media is
  Discuss
  • A. 
    To advertise your company, services and products
  • B. 
    To collect as many contacts as possible
  • C. 
    Offer a lot of helpful and free information
  • D. 
    Invite potential clients to visit your website
• 3. 
  On page search engine optimization refers to
  Discuss
  • A. 
    Programming keywords into a website
  • B. 
    Evaluating each page of a website for design
  • C. 
    The amount of links coming into your website
  • D. 
    The number of search engine sites a website is submitted to
• 4. 
  The best way to improve search engine ranking is with
  Discuss
  • A. 
    Video
  • B. 
    A blog
  • C. 
    Having at least 500 words of text per page
  • D. 
    Using a lot of graphics per page
• 5. 
  The main objective to branding is which of the following?
  Discuss
  • A. 
    To have potential customers recognize your logo and marketing materials
  • B. 
    To earn trust from your customers
  • C. 
    Promotional materials that match and coordinate
  • D. 
    Having a unique tag line
• 6. 
  Which of the following marketing techniques are most likely to pay you?
  Discuss
  • A. 
    Pay per click advertising
  • B. 
    Using social media marketing strategies
  • C. 
    Posting press releases
  • D. 
    Article marketing
    Answer: 
• 7. 
  When is it most ideal to send a press release?
  Discuss
  • A. 
    Only when there is "big news" happening
  • B. 
    Only around the holidays
  • C. 
    When news seems to be slow
  • D. 
    Tuesday through Thursday for anything newsworthy

    Answer :  Tuesday through Thursday for anything newsworthy.  
• 8. 
  What is the best way to make money "while you sleep"?
  Discuss
  • A. 
    By dreaming up good marketing ideas
  • B. 
    Selling stuff on eBay
  • C. 
    Having products on your website
  • D. 
    Having a spouse who works the night shift
    Answer: Having products on your website 
• 9. 
  The best way to increase the possibility of website visitors followikng through on contacting you is
  Discuss
  • A. 
    Offer a 1-800-#
  • B. 
    Tell them to call you today
  • C. 
    Offer a freebie "take away" with your contact information
  • D. 
    Offer testimonials
    Answer: Tell them to call you today 
• 10. 
  What is a great way to improve your website's "stickiness", which is keeping someone on your website and encouraging them to come back?
  Discuss
  • A. 
    Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
  • B. 
    Have a lot of text to read
  • C. 
    Make it difficult to locate the contact information
  • D. 
    Pack a lot of graphics, photos, and text onto each page

    Answer:  1. Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to

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