Upwork Google Adwords test answers - Part 1
1. Which of the following is not a valid geographical targeting option?
Answers: • Targeting female english speakers
2. In the My Client Center, what does MDS stand for?
Answers: • Manager Defined Spend
3. If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?
Answers: • Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page.
4. Can you use the same keywords in different ad groups?
Answers: • Yes, always
5. How is the ad ranking calculated?
Answers: • Bid x Quality Score = Ad Ranking
6. What happens when your cost reaches your budget amount?
Answers: • Your ads will stop showing for that day
7. AdWords will automatically ______ your keywords.
Answers: • bolden
8. Each campaign has a _________ budget.
Answers: • daily
9. How do you create a new campaign?
Answers: • Use the New Campaign button on the Settings tab
10. What is a SERP?
Answers: • Search Engine Results Page
11. What is in-line editing?
Answers: • An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.
12. Google Gmail is part of the Adwords display network.
Answers: • True
13. What is one way to improve your ROI?
Answers: • All of these
14. What is the Display Ad Builder?
Answers: • A tool within Google Adwords that allows you to create display ads
15. What may happen if a keyword is not performing well?
Answers: • All of these
16. On what page are ads with 1-3 position?
Answers: • page one
17. Can you switch to manual bidding after you setup an automatic bidding?
Answers: • Yes, always
18. What is the minimum spending requirement?
Answers: • None
19. In what language can you create your campaign?
Answers: • All of these
20. Do you have to indicate your currency?
Answers: • Yes, always
21. Which of the following are acceptable ad formats when using the Display Network?
Answers: • All of these
22. What is true about Adwords remarketing?
Answers: • All of these
23. Who is allowed to use Google Adwords?
Answers: • Anyone
24. How many ads can you create with your account?
Answers: • No limit
25. Which of the following is an idea category provided by Adwords?
Answers: • All of these
26. What is PPC?
Answers: • Pay Per Click Advertising
27. Which of the following is a type of ad available in Adwords?
Answers: • (All of these)
28. When you review your statistics, what date range can you choose?
Answers: • All of these
29. Is it possible to make your ads only appear in certain areas of the country?
Answers: • Yes
30. Can you obtain an estimate of how many clicks you can expect per day?
Answers: • Yes, always
31. How often can you change your budget?
Answers: • No limit
32. What is considered to be a close variant of a word when using broad match keyword?
Answers: • All of these
33. What is a destination URL?
Answers: • An address of a web page that visitors are directed to when they click on your ad
34. What metric is a part of your Account Activity?
Answers: • All of these
35. What do you need (by default) to log in to your AdWords account?
Answers: • An email address and a password
36. What does CTR stand for in Adwords?
Answers: • Click through rate
37. Which one of these is a level of an AdWords account?
Answers: • All of these
38. What format is NOT available for you to choose for you ads?
Answers: • MS Excel
39. Can you control how much you spend daily on AdWords?
Answers: • Yes, always
40. True or False. You are able to see which time of the day when your AdWords converts the best.
Answers: • True
41. One set of keywords and placements for one or more ads is called a(n):
Answers: • ad group
42. Can you import conversion tracking data from Google Analytics?
Answers: • Yes
43. What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
Answers: • Google Analytics
44. Which of the following is not a valid way to add keywords to your campaign?
Answers: • Preceding your keyword with @ symbol to add variations
45. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answers: • The same Google account email address is used for both services
46. Which is an example of a negative matched keyword?
Answers: • -used
47. What are Adword's Managed Placements?
Answers: • Ad placements on specific sites in the Display Network where you'd like your ads to appear
48. Can you have multiple ad groups?
Answers: • Yes, always
49. Where can you get an overview of your ad campaigns?
Answers: • Campaign Tab
50. What is the primary benefit of broad matched keywords?
Answers: • It attracts more traffic.
51. What is the best tool to use to search keyword competition and search volume?
Answers: • Keyword Planner
52. Under which tab can you find a links to Google Analytics?
Answers: • Tools and Analysis
53. What are the two types of networks that Google uses?
Answers: • Search network and content network
54. What is a cost per click?
Answers: • The amount of money to pay when someone clicks on your ad and visits your web site
55. What are "ideas"?
Answers: • Adwords provided ideas to potentially improve your ad performance
56. When does Google charge you for an ad?
Answers: • Every time a person clicks your ad
57. How can you find your disapproved ads?
Answers: • Select the disapproved check box under Approval Status
58. Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?
Answers: • Exact match
59. A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.
Answers: • True
60. When you do a search query on google.com, which two types of results could appear?
Answers: • Organic listings and paid listings.
61. Ad texts should be:
Answers: • simple and enticing
62. "Sign Up Now" is an example of a:
Answers: • call to action
63. What tab do you use to add or remove additional users to your account?
Answers: • My account
64. What is an Adwords budget?
Answers: • The amount in click or impression charges that an account can accrue in a specified time period
65. What is the purpose of the conversion tracking tool?
Answers: • To see how clicks convert into sales
66. True or false? It is NOT possible to pause an individual text ad.
Answers: • False
67. How many websites can you advertise in a single ad group?
Answers: • 1
68. When you subscribe to Google AdWords, how does that affect natural Google search results?
Answers: • There is no effect
69. What are excluded placements?
Answers: • Websites or webpages where you don't want to run your ads.
70. What can be done to improve the position of your ad?
Answers: • Increase your CPC bid
71. Can your ads be shown on iPhones?
Answers: • Yes, always
72. What are the two types of placements on the content network?
Answers: • Managed and automatic
73. What are managed placements?
Answers: • Ad placements on specific sites on the Google Display Network chosen by the advertiser.
74. When you review your statistics, which one of these can you not review?
Answers: • Number of sales
75. What is the minimum monthly charge for Google AdWords service?
Answers: • None
76. Where can you find your Notification Settings?
Answers: • My Account
77. How can you avoid showing an ad when users search for free or cheap?
Answers: • add "cheap" and "free" as negative keywords
78. Which one is a mandatory step when you create you AdWords account?
Answers: • Indicating the time zone
79. What do you call putting an ad on a specific webpage of the Google Display Network?
Answers: • A placement.
80. What is a broad match keyword?
Answers: • Allows your ad to show on similar phrases and relevant variations
81. What is Manager Defined Spend (MDS)?
Answers: • A simple way for MCC users to control the budgets of their managed accounts
82. What are call extensions?
Answers: • An ad feature that allows you to add a phone number to your text ad
83. What is an automatic bidding?
Answers: • An option that allows Google to provide as many clicks as possible within your budget
84. What do you use to navigate to different sections of your account?
Answers: • Tabs in the top
85. How are AdWords ranked?
Answers: • By the quality of ads and the maximum cost per click
86. Which symbol is used to denote an exact keyword match?
Answers: • [keyword]
87. In remarketing campaigns, what is the default membership duration?
Answers: • 30 days
88. Preceding your keyword with a minus sign, such as tennis shoes -used, will result in which type of keyword?
Answers: • Negative match
89. What is remarketing?
Answers: • Targeting previous visitors of your website as they browse other sites on the Google Display Network
90. Destinational URL is:
Answers: • The address for the webpage where you'd like people to be sent after they click your ad.
91. What is a rich media ad?
Answers: • An ad that contains animation or other types of motion
92. What does CPM stand for in Google Adwords?
Answers: • Cost per thousand impressions
93. What is a negative keyword?
Answers: • Ensures your ad does not show for any search containing that word
94. Which factor has no influence on Quality Score?
Answers: • Budget
95. Which setting is NOT available to choose when you create an ad?
Answers: • A formatted image
96. Which of the following can be found in the Tools and Analysis tab?
Answers: • Keyword tool
97. If your ad is disapproved, how do you resubmit it?
Answers: • Edit the ad and resave it
98. Which Of The Following Is An Example Of A Call-To-Action Phrase?
Answers: • Buy Here
99. What is the traffic estimator?
Answers: • A click estimate on selected keywords
100. Does a high appearance in organic search results affect whether your advert appears in AdWords?
Answers: • No. Google treats paid search and organic search separately.
101. True or false? Keywords are case sensitive.
Answers: • False
102. What does the field Avg. Pos. refer to?
Answers: • The average position of where your ad is showing relative to other ads
103. Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Answers: • Jane's
104. What is a placement?
Answers: • Locations on the Google Display Network where your ad could appear
105. How do you add sitelinks to your campaign?
Answers: • The Ad Extension tab
106. If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?
Answers: • 400
107. What is the Adwords account hierarchy?
Answers: • Account > campaign > ad group
108. Which of the following is not a keyword match type?
Answers: • Variable
109. What is the default keyord matching option?
Answers: • Broad Match
110. What are Google AdWords keywords?
Answers: • Words and phrases that a user types into the Google search box
111. Which of these is not a keyword match-type?
Answers: • normal
112. What does MCC stand for?
Answers: • My Client Center.
113. What does it mean if your account is set to Manual Payments?
Answers: • You must add money to your account before you receive ad activity
114. What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?
Answers: • Traffic Estimator.
115. Where do ads with placement selection appear?
Answers: • Wherever in the Google Display Network you've chosen
116. Which of the following searches will not show your ad when you are using the phrase match keyword "guitar strings"?
Answers: • Strings for guitar
117. Which of the following is not a website that Google AdWords is featured on?
Answers: • Yahoo
118. Which is an example of an exact matched keyword?
Answers: • [Buy laptop]
119. What will happen if you add a comma to a two word keyword phrase?
Answers: • The system will treat it as two separate keywords
120. Which one of these is not a tab within a campaign tab?
Answers: • Format
121. Which of these is not quality score factor?
Answers: • Domain Name
122. What is a display URL?
Answers: • A URL that will appear in the bottom of your ad
123. Which is not a strong call-to-action for your Ad?
Answers: • Search for Twiddles
124. Which element will NOT help you design successful advertising campaigns?
Answers: • Not including one of your keywords in your ad text.
125. Why are two or three word phrases better than one word keywords?
Answers: • One word keywords tend to be too generic
126. What is a bidding option?
Answers: • A way to control the cost of your campaign
127. What does MCC stand for?
Answers: • My Client Center
128. What setting limits the number of times your ads appear on the Google Display Network to a unique user?
Answers: • Frequency Capping.
129. Which of the following is NOT a campaign option?
Answers: • Future
130. What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?
Answers: • Information regarding where and in what industries the mark is valid
131. Max bid x quality score =
Answers: • Ad Rank
132. How do you get a My Client Center account?
Answers: • Visit google.com/adwords/myclientcenter and sign up
133. You will see an error message if you try to add keywords containing which symbol to your account?
Answers: • @
134. Phone numbers are acceptable in what part of your ad?
Answers: • Call extension
135. How can you discover relevant placements?
Answers: • Use the placement tool
136. What will happen if you don't select a keyword specific bid?
Answers: • The adgroup default bid will apply to the keyword
137. What is the maximum number of characters in a Ad headline.
Answers: • 25
138. How many characters can you include into a head line of an English language ad?
Answers: • Up to 25
139. What is a phrase match keyword?
Answers: • Allows your ad to display for searches that contain your phrase or close variants
140. What does WAP stand for?
Answers: • Wireless Application Protocol
141. If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?
Answers: • Delete the bid amount from the Max CPC field and click save
142. Along with cost per click, what is the other form of bidding used within Adwords?
Answers: • Cost per thousand impressions (CPM)
143. What does CPM stand for?
Answers: • Cost-per-thousand.
144. Which of the following searches will show your ad when you are using the keyword [guitar strings]?
Answers: • Guitar strings
145. How do you implement a broad match modifier?
Answers: • By putting a + directly in front of one or more words
146. What is it called when a company's ads are matches to relevant webpages?
Answers: • Contextual targeting
147. If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?
Answers: • $10
148. Which is an example of unacceptable ad text?
Answers: • Click here.
149. Where can you adjust Geo-Targeting?
Answers: • Campaign Level
150. How do you exclude topics in contextual targeting?
Answers: • Use the exclusions link in the topics tab or negatives
151. What is the maximum number of AdWords ads that could show on the first page of desktop search results?
Answers: • 11
152. Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?
Answers: • Phrase match
153. What are Ad Sitelinks?
Answers: • A feature for search based ads that lets you include links to other site content not included in your main landing page
154. When using broad match, how can you see which search term variations have triggered your ad?
Answers: • Run a Search Query Report
155. Which is not a Google recommended element of quality to keep in mind when optimizing your site:
Answers: • Traffic rather than the user should be the focus of your optimization efforts
156. To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?
Answers: • Ad scheduling
157. To save wasted clicks, ad texts should include:
Answers: • prices and promotions
158. What can you do with Remarketing?
Answers: • Remarket to users who have visited your site before in the search & display network
159. True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.
Answers: • True
160. Which of these is not a bidding option?
Answers: • EPC
161. What is the Adwords Quality Score used for?
Answers: • Measuring how relevant your keyword is to your ad text and the user's query
162. How does the Automatic Payment billing method work?
Answers: • You are billed after you accrue the costs of your account activity
163. Which of these is an acceptable ad headline?
Answers: • Widgets In-Stock Now
164. Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?
Answers: • No, the order doesn't matter.
165. How is CTR calculated?
Answers: • Clicks/Ad impressions
166. Where can you setup your AdWords Remarketing lists?
Answers: • Both
167. What requirement must your campaign meet in order to use the Conversion Optimizer?
Answers: • The campaign must have received at least 15 conversions in the last 30 days.
168. Where can you find the reason your ad was disapproved?
Answers: • Click the icon next to the ad
169. What is necessary to run Product Listing Ads?
Answers: • Google Merchant Center Account
170. What is an effect of moving a keyword to another ad group?
Answers: • Your statistics (temporarily) reset to zero for that keyword
171. What is the membership duration of a remarketing campaign?
Answers: • How long a user's cookie stays on the membership list if the user doesn't visit your site again
172. Which benefit is not a result of a negative keyword?
Answers: • Reach a wider audience
173. In the United States, what is the minimum bid?
Answers: • $0.01
174. How do you calculate AdRank?
Answers: • AdRank = Max CPC * Quality Score
175. Online advertising goals generally fall into one of two categories:
Answers: • Direct response or branding.
176. Which of the following is NOT directly influenced by a high quality score?
Answers: • Conversion rate
177. What is the keyword analysis field?
Answers: • This field give you an in-depth view of your keyword's performance.
178. How long can updates to your reporting take?
Answers: • Up to 24 hours
179. Where would you change a campaign's linked Google Places account?
Answers: • The Ad Extension tab
180. What is the formula for a clickthrough rate?
Answers: • (Ad clicks / ad impressions) x 100
181. Which of the following is true of inline editing in Google AdWords?
Answers: • When a keyword, placement or ad is edited, its statistics reset to zero
182. Which text is not allowed in your ad under any circumstances?
Answers: • Click here
183. If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?
Answers: • At most one; the keyword with the highest Ad rank will win.
184. To set up Conversion Tracking, you can
Answers: • Any of the Above
185. What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?
Answers: • will be billed for these accounts via manager order-level monthly invoice
186. What determines the first page bid estimate?
Answers: • Quality Score and current advertiser competition for that key word.
187. What are the Adwords account access levels?
Answers: • Administrative, Standard, Read-only, Email-only.
188. How do you set different bid multipliers for different times of the day?
Answers: • Campaigns > Advanced settings > Ad Scheduling > Bid Adjustment
189. Which of the following is a requirement for including a price, special discount, or free offer in your ad?
Answers: • It must be clearly displayed on your website within 1-2 clicks of your landing page
190. AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?
Answers: • Campaign level
191. True or false? You can add a phone number to your Ad Text.
Answers: • False
192. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?
Answers: • 0.5%
193. True or false? Broad match modifiers can be used in negative keywords.
Answers: • False
194. What are the three components of the AdWords ecosystem?
Answers: • Advertisers, Users, Publishers
195. What does the Google Network consist of?
Answers: • The Google Search Network and the Google Display Network.
196. How does contextual advertising work?
Answers: • Keywords are matched to a website by relevancy of context determined by MediaBot
197. What is the range for daily spending?
Answers: • $0-$100,000
198. On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?
Answers: • Use topic targeting
199. The quality score is a measure of:
Answers: • your ad's relevance
200. When can an ad use superlatives, like "best" or "#1"?
Answers: • If the claim can be verified by a third-party site.
201. What is AdWords Express?
Answers: • A way for local businesses to easily advertise to potential customers
202. Video campaigns allow you to only display the URL you are actually linking to.
Answers: • False
203. What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?
Answers: • There is no advantage
204. The diagnose keywords feature will show a status of:
Answers: • Low bid or quality score
205. You have an AdGroup with the broad match keyword "IT jobs," but you don't want single word search queries like "jobs" to match. Which of the following is a way to exclude the search query "jobs" for this AdGroup?
Answers: • Change the keyword to phrase match
206. What is not considered to be a close variant of a word when using broad match keyword?
Answers: • Synonyms
207. What is the minimum quality score needed for a keyword not to be edited?
Answers: • 5
208. How is conversion rate calculated?
Answers: • Conversions / Clicks
209. Where do you redeem advertising credits you've received for referring others to Adwords?
Answers: • Google does not offer referral credits in Adwords.
210. What is the minimum CPM bid amount?
Answers: • $0.25
211. Which of the following is not a technique that Google uses to determine location targeting?
Answers: • The time zone the user is in.
212. What is the Bid Simulator used for?
Answers: • Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid
213. What is the limit on number of Adgroups in an Adwords Campaign?
Answers: • 20000
214. What bidding option(s) are initially available for the Google Search Network?
Answers: • CPC bidding only.
215. Under what circumstance is "+1" in the ad text acceptable?
Answers: • If it is part of a value or amount, such as "Get a 3 day rental +1 day free"
216. Each ad group has an initial limit of how many keywords?
Answers: • 2,000
217. In remarketing campaigns, what is the maximum membership duration?
Answers: • 540 days
218. Under what circumstance will you not be able to edit individual keyword bids?
Answers: • You can always edit individual keyword bids
219. What are enhanced online campaigns?
Answers: • Contextual targeting among placements.
220. What could cause a conversion with no click associated with it?
Answers: • The click comes from a blacklisted or filtered IP address, or from organic searching
221. What is the maximum number of IP addresses that can be excluded per campaign?
Answers: • 500
222. What is the name for a 160 x 600 image ad?
Answers: • Wide skyscraper
223. What is the limits of keywords in an Adwords Adgroup?
Answers: • 5000
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Upwork Google AdWords Test Answers - Part 2
Answers: • Targeting female english speakers
2. In the My Client Center, what does MDS stand for?
Answers: • Manager Defined Spend
3. If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?
Answers: • Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page.
4. Can you use the same keywords in different ad groups?
Answers: • Yes, always
5. How is the ad ranking calculated?
Answers: • Bid x Quality Score = Ad Ranking
6. What happens when your cost reaches your budget amount?
Answers: • Your ads will stop showing for that day
7. AdWords will automatically ______ your keywords.
Answers: • bolden
8. Each campaign has a _________ budget.
Answers: • daily
9. How do you create a new campaign?
Answers: • Use the New Campaign button on the Settings tab
10. What is a SERP?
Answers: • Search Engine Results Page
11. What is in-line editing?
Answers: • An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.
12. Google Gmail is part of the Adwords display network.
Answers: • True
13. What is one way to improve your ROI?
Answers: • All of these
14. What is the Display Ad Builder?
Answers: • A tool within Google Adwords that allows you to create display ads
15. What may happen if a keyword is not performing well?
Answers: • All of these
16. On what page are ads with 1-3 position?
Answers: • page one
17. Can you switch to manual bidding after you setup an automatic bidding?
Answers: • Yes, always
18. What is the minimum spending requirement?
Answers: • None
19. In what language can you create your campaign?
Answers: • All of these
20. Do you have to indicate your currency?
Answers: • Yes, always
21. Which of the following are acceptable ad formats when using the Display Network?
Answers: • All of these
22. What is true about Adwords remarketing?
Answers: • All of these
23. Who is allowed to use Google Adwords?
Answers: • Anyone
24. How many ads can you create with your account?
Answers: • No limit
25. Which of the following is an idea category provided by Adwords?
Answers: • All of these
26. What is PPC?
Answers: • Pay Per Click Advertising
27. Which of the following is a type of ad available in Adwords?
Answers: • (All of these)
28. When you review your statistics, what date range can you choose?
Answers: • All of these
29. Is it possible to make your ads only appear in certain areas of the country?
Answers: • Yes
30. Can you obtain an estimate of how many clicks you can expect per day?
Answers: • Yes, always
31. How often can you change your budget?
Answers: • No limit
32. What is considered to be a close variant of a word when using broad match keyword?
Answers: • All of these
33. What is a destination URL?
Answers: • An address of a web page that visitors are directed to when they click on your ad
34. What metric is a part of your Account Activity?
Answers: • All of these
35. What do you need (by default) to log in to your AdWords account?
Answers: • An email address and a password
36. What does CTR stand for in Adwords?
Answers: • Click through rate
37. Which one of these is a level of an AdWords account?
Answers: • All of these
38. What format is NOT available for you to choose for you ads?
Answers: • MS Excel
39. Can you control how much you spend daily on AdWords?
Answers: • Yes, always
40. True or False. You are able to see which time of the day when your AdWords converts the best.
Answers: • True
41. One set of keywords and placements for one or more ads is called a(n):
Answers: • ad group
42. Can you import conversion tracking data from Google Analytics?
Answers: • Yes
43. What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
Answers: • Google Analytics
44. Which of the following is not a valid way to add keywords to your campaign?
Answers: • Preceding your keyword with @ symbol to add variations
45. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answers: • The same Google account email address is used for both services
46. Which is an example of a negative matched keyword?
Answers: • -used
47. What are Adword's Managed Placements?
Answers: • Ad placements on specific sites in the Display Network where you'd like your ads to appear
48. Can you have multiple ad groups?
Answers: • Yes, always
49. Where can you get an overview of your ad campaigns?
Answers: • Campaign Tab
50. What is the primary benefit of broad matched keywords?
Answers: • It attracts more traffic.
51. What is the best tool to use to search keyword competition and search volume?
Answers: • Keyword Planner
52. Under which tab can you find a links to Google Analytics?
Answers: • Tools and Analysis
53. What are the two types of networks that Google uses?
Answers: • Search network and content network
54. What is a cost per click?
Answers: • The amount of money to pay when someone clicks on your ad and visits your web site
55. What are "ideas"?
Answers: • Adwords provided ideas to potentially improve your ad performance
56. When does Google charge you for an ad?
Answers: • Every time a person clicks your ad
57. How can you find your disapproved ads?
Answers: • Select the disapproved check box under Approval Status
58. Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?
Answers: • Exact match
59. A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.
Answers: • True
60. When you do a search query on google.com, which two types of results could appear?
Answers: • Organic listings and paid listings.
61. Ad texts should be:
Answers: • simple and enticing
62. "Sign Up Now" is an example of a:
Answers: • call to action
63. What tab do you use to add or remove additional users to your account?
Answers: • My account
64. What is an Adwords budget?
Answers: • The amount in click or impression charges that an account can accrue in a specified time period
65. What is the purpose of the conversion tracking tool?
Answers: • To see how clicks convert into sales
66. True or false? It is NOT possible to pause an individual text ad.
Answers: • False
67. How many websites can you advertise in a single ad group?
Answers: • 1
68. When you subscribe to Google AdWords, how does that affect natural Google search results?
Answers: • There is no effect
69. What are excluded placements?
Answers: • Websites or webpages where you don't want to run your ads.
70. What can be done to improve the position of your ad?
Answers: • Increase your CPC bid
71. Can your ads be shown on iPhones?
Answers: • Yes, always
72. What are the two types of placements on the content network?
Answers: • Managed and automatic
73. What are managed placements?
Answers: • Ad placements on specific sites on the Google Display Network chosen by the advertiser.
74. When you review your statistics, which one of these can you not review?
Answers: • Number of sales
75. What is the minimum monthly charge for Google AdWords service?
Answers: • None
76. Where can you find your Notification Settings?
Answers: • My Account
77. How can you avoid showing an ad when users search for free or cheap?
Answers: • add "cheap" and "free" as negative keywords
78. Which one is a mandatory step when you create you AdWords account?
Answers: • Indicating the time zone
79. What do you call putting an ad on a specific webpage of the Google Display Network?
Answers: • A placement.
80. What is a broad match keyword?
Answers: • Allows your ad to show on similar phrases and relevant variations
81. What is Manager Defined Spend (MDS)?
Answers: • A simple way for MCC users to control the budgets of their managed accounts
82. What are call extensions?
Answers: • An ad feature that allows you to add a phone number to your text ad
83. What is an automatic bidding?
Answers: • An option that allows Google to provide as many clicks as possible within your budget
84. What do you use to navigate to different sections of your account?
Answers: • Tabs in the top
85. How are AdWords ranked?
Answers: • By the quality of ads and the maximum cost per click
86. Which symbol is used to denote an exact keyword match?
Answers: • [keyword]
87. In remarketing campaigns, what is the default membership duration?
Answers: • 30 days
88. Preceding your keyword with a minus sign, such as tennis shoes -used, will result in which type of keyword?
Answers: • Negative match
89. What is remarketing?
Answers: • Targeting previous visitors of your website as they browse other sites on the Google Display Network
90. Destinational URL is:
Answers: • The address for the webpage where you'd like people to be sent after they click your ad.
91. What is a rich media ad?
Answers: • An ad that contains animation or other types of motion
92. What does CPM stand for in Google Adwords?
Answers: • Cost per thousand impressions
93. What is a negative keyword?
Answers: • Ensures your ad does not show for any search containing that word
94. Which factor has no influence on Quality Score?
Answers: • Budget
95. Which setting is NOT available to choose when you create an ad?
Answers: • A formatted image
96. Which of the following can be found in the Tools and Analysis tab?
Answers: • Keyword tool
97. If your ad is disapproved, how do you resubmit it?
Answers: • Edit the ad and resave it
98. Which Of The Following Is An Example Of A Call-To-Action Phrase?
Answers: • Buy Here
99. What is the traffic estimator?
Answers: • A click estimate on selected keywords
100. Does a high appearance in organic search results affect whether your advert appears in AdWords?
Answers: • No. Google treats paid search and organic search separately.
101. True or false? Keywords are case sensitive.
Answers: • False
102. What does the field Avg. Pos. refer to?
Answers: • The average position of where your ad is showing relative to other ads
103. Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Answers: • Jane's
104. What is a placement?
Answers: • Locations on the Google Display Network where your ad could appear
105. How do you add sitelinks to your campaign?
Answers: • The Ad Extension tab
106. If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?
Answers: • 400
107. What is the Adwords account hierarchy?
Answers: • Account > campaign > ad group
108. Which of the following is not a keyword match type?
Answers: • Variable
109. What is the default keyord matching option?
Answers: • Broad Match
110. What are Google AdWords keywords?
Answers: • Words and phrases that a user types into the Google search box
111. Which of these is not a keyword match-type?
Answers: • normal
112. What does MCC stand for?
Answers: • My Client Center.
113. What does it mean if your account is set to Manual Payments?
Answers: • You must add money to your account before you receive ad activity
114. What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?
Answers: • Traffic Estimator.
115. Where do ads with placement selection appear?
Answers: • Wherever in the Google Display Network you've chosen
116. Which of the following searches will not show your ad when you are using the phrase match keyword "guitar strings"?
Answers: • Strings for guitar
117. Which of the following is not a website that Google AdWords is featured on?
Answers: • Yahoo
118. Which is an example of an exact matched keyword?
Answers: • [Buy laptop]
119. What will happen if you add a comma to a two word keyword phrase?
Answers: • The system will treat it as two separate keywords
120. Which one of these is not a tab within a campaign tab?
Answers: • Format
121. Which of these is not quality score factor?
Answers: • Domain Name
122. What is a display URL?
Answers: • A URL that will appear in the bottom of your ad
123. Which is not a strong call-to-action for your Ad?
Answers: • Search for Twiddles
124. Which element will NOT help you design successful advertising campaigns?
Answers: • Not including one of your keywords in your ad text.
125. Why are two or three word phrases better than one word keywords?
Answers: • One word keywords tend to be too generic
126. What is a bidding option?
Answers: • A way to control the cost of your campaign
127. What does MCC stand for?
Answers: • My Client Center
128. What setting limits the number of times your ads appear on the Google Display Network to a unique user?
Answers: • Frequency Capping.
129. Which of the following is NOT a campaign option?
Answers: • Future
130. What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?
Answers: • Information regarding where and in what industries the mark is valid
131. Max bid x quality score =
Answers: • Ad Rank
132. How do you get a My Client Center account?
Answers: • Visit google.com/adwords/myclientcenter and sign up
133. You will see an error message if you try to add keywords containing which symbol to your account?
Answers: • @
134. Phone numbers are acceptable in what part of your ad?
Answers: • Call extension
135. How can you discover relevant placements?
Answers: • Use the placement tool
136. What will happen if you don't select a keyword specific bid?
Answers: • The adgroup default bid will apply to the keyword
137. What is the maximum number of characters in a Ad headline.
Answers: • 25
138. How many characters can you include into a head line of an English language ad?
Answers: • Up to 25
139. What is a phrase match keyword?
Answers: • Allows your ad to display for searches that contain your phrase or close variants
140. What does WAP stand for?
Answers: • Wireless Application Protocol
141. If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?
Answers: • Delete the bid amount from the Max CPC field and click save
142. Along with cost per click, what is the other form of bidding used within Adwords?
Answers: • Cost per thousand impressions (CPM)
143. What does CPM stand for?
Answers: • Cost-per-thousand.
144. Which of the following searches will show your ad when you are using the keyword [guitar strings]?
Answers: • Guitar strings
145. How do you implement a broad match modifier?
Answers: • By putting a + directly in front of one or more words
146. What is it called when a company's ads are matches to relevant webpages?
Answers: • Contextual targeting
147. If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?
Answers: • $10
148. Which is an example of unacceptable ad text?
Answers: • Click here.
149. Where can you adjust Geo-Targeting?
Answers: • Campaign Level
150. How do you exclude topics in contextual targeting?
Answers: • Use the exclusions link in the topics tab or negatives
151. What is the maximum number of AdWords ads that could show on the first page of desktop search results?
Answers: • 11
152. Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?
Answers: • Phrase match
153. What are Ad Sitelinks?
Answers: • A feature for search based ads that lets you include links to other site content not included in your main landing page
154. When using broad match, how can you see which search term variations have triggered your ad?
Answers: • Run a Search Query Report
155. Which is not a Google recommended element of quality to keep in mind when optimizing your site:
Answers: • Traffic rather than the user should be the focus of your optimization efforts
156. To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?
Answers: • Ad scheduling
157. To save wasted clicks, ad texts should include:
Answers: • prices and promotions
158. What can you do with Remarketing?
Answers: • Remarket to users who have visited your site before in the search & display network
159. True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.
Answers: • True
160. Which of these is not a bidding option?
Answers: • EPC
161. What is the Adwords Quality Score used for?
Answers: • Measuring how relevant your keyword is to your ad text and the user's query
162. How does the Automatic Payment billing method work?
Answers: • You are billed after you accrue the costs of your account activity
163. Which of these is an acceptable ad headline?
Answers: • Widgets In-Stock Now
164. Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?
Answers: • No, the order doesn't matter.
165. How is CTR calculated?
Answers: • Clicks/Ad impressions
166. Where can you setup your AdWords Remarketing lists?
Answers: • Both
167. What requirement must your campaign meet in order to use the Conversion Optimizer?
Answers: • The campaign must have received at least 15 conversions in the last 30 days.
168. Where can you find the reason your ad was disapproved?
Answers: • Click the icon next to the ad
169. What is necessary to run Product Listing Ads?
Answers: • Google Merchant Center Account
170. What is an effect of moving a keyword to another ad group?
Answers: • Your statistics (temporarily) reset to zero for that keyword
171. What is the membership duration of a remarketing campaign?
Answers: • How long a user's cookie stays on the membership list if the user doesn't visit your site again
172. Which benefit is not a result of a negative keyword?
Answers: • Reach a wider audience
173. In the United States, what is the minimum bid?
Answers: • $0.01
174. How do you calculate AdRank?
Answers: • AdRank = Max CPC * Quality Score
175. Online advertising goals generally fall into one of two categories:
Answers: • Direct response or branding.
176. Which of the following is NOT directly influenced by a high quality score?
Answers: • Conversion rate
177. What is the keyword analysis field?
Answers: • This field give you an in-depth view of your keyword's performance.
178. How long can updates to your reporting take?
Answers: • Up to 24 hours
179. Where would you change a campaign's linked Google Places account?
Answers: • The Ad Extension tab
180. What is the formula for a clickthrough rate?
Answers: • (Ad clicks / ad impressions) x 100
181. Which of the following is true of inline editing in Google AdWords?
Answers: • When a keyword, placement or ad is edited, its statistics reset to zero
182. Which text is not allowed in your ad under any circumstances?
Answers: • Click here
183. If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?
Answers: • At most one; the keyword with the highest Ad rank will win.
184. To set up Conversion Tracking, you can
Answers: • Any of the Above
185. What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?
Answers: • will be billed for these accounts via manager order-level monthly invoice
186. What determines the first page bid estimate?
Answers: • Quality Score and current advertiser competition for that key word.
187. What are the Adwords account access levels?
Answers: • Administrative, Standard, Read-only, Email-only.
188. How do you set different bid multipliers for different times of the day?
Answers: • Campaigns > Advanced settings > Ad Scheduling > Bid Adjustment
189. Which of the following is a requirement for including a price, special discount, or free offer in your ad?
Answers: • It must be clearly displayed on your website within 1-2 clicks of your landing page
190. AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?
Answers: • Campaign level
191. True or false? You can add a phone number to your Ad Text.
Answers: • False
192. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?
Answers: • 0.5%
193. True or false? Broad match modifiers can be used in negative keywords.
Answers: • False
194. What are the three components of the AdWords ecosystem?
Answers: • Advertisers, Users, Publishers
195. What does the Google Network consist of?
Answers: • The Google Search Network and the Google Display Network.
196. How does contextual advertising work?
Answers: • Keywords are matched to a website by relevancy of context determined by MediaBot
197. What is the range for daily spending?
Answers: • $0-$100,000
198. On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?
Answers: • Use topic targeting
199. The quality score is a measure of:
Answers: • your ad's relevance
200. When can an ad use superlatives, like "best" or "#1"?
Answers: • If the claim can be verified by a third-party site.
201. What is AdWords Express?
Answers: • A way for local businesses to easily advertise to potential customers
202. Video campaigns allow you to only display the URL you are actually linking to.
Answers: • False
203. What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?
Answers: • There is no advantage
204. The diagnose keywords feature will show a status of:
Answers: • Low bid or quality score
205. You have an AdGroup with the broad match keyword "IT jobs," but you don't want single word search queries like "jobs" to match. Which of the following is a way to exclude the search query "jobs" for this AdGroup?
Answers: • Change the keyword to phrase match
206. What is not considered to be a close variant of a word when using broad match keyword?
Answers: • Synonyms
207. What is the minimum quality score needed for a keyword not to be edited?
Answers: • 5
208. How is conversion rate calculated?
Answers: • Conversions / Clicks
209. Where do you redeem advertising credits you've received for referring others to Adwords?
Answers: • Google does not offer referral credits in Adwords.
210. What is the minimum CPM bid amount?
Answers: • $0.25
211. Which of the following is not a technique that Google uses to determine location targeting?
Answers: • The time zone the user is in.
212. What is the Bid Simulator used for?
Answers: • Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid
213. What is the limit on number of Adgroups in an Adwords Campaign?
Answers: • 20000
214. What bidding option(s) are initially available for the Google Search Network?
Answers: • CPC bidding only.
215. Under what circumstance is "+1" in the ad text acceptable?
Answers: • If it is part of a value or amount, such as "Get a 3 day rental +1 day free"
216. Each ad group has an initial limit of how many keywords?
Answers: • 2,000
217. In remarketing campaigns, what is the maximum membership duration?
Answers: • 540 days
218. Under what circumstance will you not be able to edit individual keyword bids?
Answers: • You can always edit individual keyword bids
219. What are enhanced online campaigns?
Answers: • Contextual targeting among placements.
220. What could cause a conversion with no click associated with it?
Answers: • The click comes from a blacklisted or filtered IP address, or from organic searching
221. What is the maximum number of IP addresses that can be excluded per campaign?
Answers: • 500
222. What is the name for a 160 x 600 image ad?
Answers: • Wide skyscraper
223. What is the limits of keywords in an Adwords Adgroup?
Answers: • 5000
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Upwork Google AdWords Test Answers - Part 2
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