1. What is RT used for?
Answers: • A ReTweet: showing that you are reposting a tweet by another user
2. What is the best way to respond to negative feedback on Twitter?
Answers: • Publicly recognize the issue and then try to resolve it in private
3. To engage with your audience you need to:
Answers: • Converse with them
4. Twitter owns which social media management tool?
Answers: • TweetDeck
5. What does CTR stand for?
Answers: • Click Through Rate
6. True or False: Your character count is used up with the characters in a username you RT?
Answers: • True
7. What does Twitter's "Follower Growth" metric track?
Answers: • How many new followers you get every day, week or month
8. Which of the following are considered spammy tactics?
Answers: • (all of these)
9. What are Tweetups?
Answers: • in-person meetups that attract fellow Twitter users
10. What is the character limit on Twitter?
Answers: • 140
11. True or False? Tweets with hashtags get twice the engagement of those without.
Answers: • True
12. What is the @ symbol mean?
Answers: • It is used to reference users in tweets
13. What is one of the best ways to connect with your audience?
Answers: • Be genuine, ask questions and share answers
14. The following are strong methods for growing your follower base:
Answers: • all answers are correct
15. True or False: You should follow competitors in your industry?
Answers: • True
16. True or False: You should always include a link to your homepage, blog, or company website under your bio
Answers: • True
17. What does RT mean?
Answers: • Retweet
18. True or False? Tweets help SEO.
Answers: • True
19. What is the # symbol used for?
Answers: • It is a hashtag, used for keywords or topics
20. DM stands for Direct Message.
Answers: • True
21. True or False: Being consistent with what time of day and how often you tweet can benefit your account?
Answers: • True
22. What is the maximum number of characters allowed in one tweet?
Answers: • 140
23. What is a DM?
Answers: • A Direct Message, one that is private and sent from you to another user
24. You should include _______ in your tweets to increase the amount of views it will receive
Answers: • Relevant Keywords
25. What integrated mobile video app (with major marketing potential) was recently released by Twitter?
Answers: • Vine
26. True or False: A smiling face is better for your profile picture?
Answers: • True
27. What are the requirements to send a DM?
Answers: • You and the other user have to both be following each other
28. Which of the following is an important element of a successful Twitter ad?
Answers: • all answers are correct
29. Twitter offers the following promoted tweet targeting options:
Answers: • keywords in timeline, keywords in search and interests in timeline
30. Who can you send a direct message to?
Answers: • One of your followers
31. True or False: The characters in a username you @ message is included in your total character count.
Answers: • True
32. How can your prospects events trigger a marketing opportunity for you?
Answers: • You can RT their event, which will make them thankful for you
33. A Twitter chat has a specific hashtag.
Answers: • True
34. What can you use TweetDeck for?
Answers: • Following live trends and managing feeds with multiple accounts
35. What does Twitter's CPE metric include?
Answers: • clicks, replies, and follows that occur after someone retweets the Promoted Tweet
36. What Twitter service offers promotion on a cost-per-follower basis?
Answers: • Promoted Accounts
37. What helps early stage prospecting on Twitter?
Answers: • Using relevant hashtags
38. How did many people gain large followings?
Answers: • By taking a stance on a subject, and sending out quality information
39. Where will promoted tweets show up for viewers you have targeted?
Answers: • at the top of the home feed
40. What is a Twitter List?
Answers: • A group or community of like minded users
41. What is the name of Twitter's own video sharing plaftorm?
Answers: • vine
42. Are hashtags and key-words useful in Twitter bios?
Answers: • Yes, if used in moderation.
43. What are Twitter chats?
Answers: • open twitter conversations centered around a single hashtag
44. How should you deal with Trolls?
Answers: • Ignore them
45. What does MT stand for?
Answers: • modified tweet
46. Which tend to have higher CTRs?
Answers: • Afternoon tweets
47. An event organized for Twitter users to meet, socialize, and network is called a:
Answers: • Tweet-up
48. What was the original reason for Twitter constraining the number of characters per tweet?
Answers: • The social network was meant to primarily be used via SMS
49. How can you appear in a user's "Who to follow" section?
Answers: • Promote your account
50. What is a 'real life' gathering of a Twitter community called?
Answers: • Tweetup
51. What does Twitter's blue advertising follower meter display?
Answers: • the estimated number of viewers your campaign might reach
52. Which of the following does not appear when someone views your profile on mobile?
Answers: • background image
53. What does the term #FF refer to?
Answers: • Follow Friday
54. Which tend to have higher CTRs?
Answers: • Weekend tweets
55. True or False? "Hard Selling" works effectively on Twitter.
Answers: • False
56. What can you use Seesmic for?
Answers: • To manage multiple accounts over different devices
57. What is the advantage of leaving additional space at the end of your Tweet?
Answers: • It accommodates RTs
58. Which of the following is important for SEO?
Answers: • naming your profile photo
59. Which of the following are Twitter's advertising options?
Answers: • promoted tweets and promoted accounts
60. The Twitter equivalent to a Backlink/Inbound link is a:
Answers: • Retweet
61. What days see the most Twitter traffic?
Answers: • Saturday & Sunday
62. Where will promoted accounts appear?
Answers: • who to follow widget and page, connect tab, people search results, similar to you widget
63. The following can be used for targeting for promoted accounts:
Answers: • interest groups, people who are similar to specific usernames, geography and gender
64. What is the 'bread and butter' of the Buffer tool?
Answers: • Tweet scheduling
65. Marketers can target based on all of the following EXCEPT:
Answers: • Account age
66. Statistically, when are your Tweets most likely to be Retweeted? (US - EST)
Answers: • 5:00 in the evening
67. What percent of buyers will use social media in their purchase decision?
Answers: • 75%
68. What does Twitter's "Reach" metric track?
Answers: • How many users favorite or retweet your content
69. What is the advantage of adding a period at the beginning of a reply?
Answers: • It broadcasts your reply to your entire follower list
70. A solid reach to target with a Twitter advertising campaign is:
Answers: • 50,000 users
71. What Twitter service offers promotion on a flat rate sponsorship basis?
Answers: • Trends
72. What does CPE stand for?
Answers: • cost-per-engagement
73. Statistically, what gender has a greater Twitter representation?
Answers: • Male
74. What brand tweeted a creative ad immediately following the 2013 Super Bowl power outage?
Answers: • Oreo
75. You should leave at least how many characters in your tweet, to leave space for a ReTweet?
Answers: • 20
76. What Twitter feature can be added to your website to help your visitors share content and connect with you on Twitter?
Answers: • Buttons
77. Where is the embed function located?
Answers: • Within the 'more' Tweet action
78. When tweeting directly to someone beginning with their Twitter handle, who can see it?
Answers: • The person you are tweeting to plus anyone that follows them
79. What are Twitter Cards?
Answers: • Embedded Tweets that include rich media experiences and link to your content
80. Ideally, how often should twitter chats be conducted?
Answers: • Weekly
81. What is the recommended marketing Tweet / content engagement Tweet ratio?
Answers: • 20% : 80%
82. During a Twitter Campaign, what type of tweets can be "promoted"
Answers: • Already published, organic tweets only
83. What feature allows you to feature a tweet at the top of your feed?
Answers: • Brand Pages
84. Twitter charges for promoted tweets based on:
Answers: • click on, retweet, @reply to, or favorite
85. What are Twitter Alerts?
Answers: • Emergency alerts that certain accounts can send by text message
86. How long can your bio be?
Answers: • 160 Characters
87. Which new advertising dashboard metric did Twitter roll out in March 2013?
Answers: • earned media
88. All of these certified Twitter partners measure engagement EXCEPT:
Answers: • Gnip
89. Most marketers recommend you follow what ratio of marketing messages to regular tweets you send out?
Answers: • 1 marketing message for every 15 tweets
90. What Twitter service offers promotion on a cost-per-click basis?
Answers: • Tweets
91. What type of handle is often overlooked by Google's SEO algorithm?
Answers: • Handles with lots of numbers
92. Twitter charges for promoted accounts based on:
Answers: • targeted users following a promoted account
93. What does Twitter's "Traffic" metric track?
Answers: • How many users go to your site
94. What does your Twitter conversion metric measure?
Answers: • How many users sign up for your service or buy your product
95. Use _______ techniques to get your Tweets read
Answers: • Copywriting
96. What two US time zones make up 80% of the nation's Twitter traffic?
Answers: • Eastern & Central
97. Links typically perform the best when placed how far into a tweet?
Answers: • 25%
98. Tweets with images receive how much more engagement than tweets without images?
Answers: • 2X
99. What is the practice of mentioning a popular figure's Twitter handle in hopes of a RT known as?
Answers: • ego-trapping
100. What does Twitter's "Follower Quality and Engagement" metric track?
Answers: • How many users interact with your account
101. True or False: Your brand is defined by your users
Answers: • False
102. True or False: Your character count is used up with the characters in a username you DM?
Answers: • False
Answers: • A ReTweet: showing that you are reposting a tweet by another user
2. What is the best way to respond to negative feedback on Twitter?
Answers: • Publicly recognize the issue and then try to resolve it in private
3. To engage with your audience you need to:
Answers: • Converse with them
4. Twitter owns which social media management tool?
Answers: • TweetDeck
5. What does CTR stand for?
Answers: • Click Through Rate
6. True or False: Your character count is used up with the characters in a username you RT?
Answers: • True
7. What does Twitter's "Follower Growth" metric track?
Answers: • How many new followers you get every day, week or month
8. Which of the following are considered spammy tactics?
Answers: • (all of these)
9. What are Tweetups?
Answers: • in-person meetups that attract fellow Twitter users
10. What is the character limit on Twitter?
Answers: • 140
11. True or False? Tweets with hashtags get twice the engagement of those without.
Answers: • True
12. What is the @ symbol mean?
Answers: • It is used to reference users in tweets
13. What is one of the best ways to connect with your audience?
Answers: • Be genuine, ask questions and share answers
14. The following are strong methods for growing your follower base:
Answers: • all answers are correct
15. True or False: You should follow competitors in your industry?
Answers: • True
16. True or False: You should always include a link to your homepage, blog, or company website under your bio
Answers: • True
17. What does RT mean?
Answers: • Retweet
18. True or False? Tweets help SEO.
Answers: • True
19. What is the # symbol used for?
Answers: • It is a hashtag, used for keywords or topics
20. DM stands for Direct Message.
Answers: • True
21. True or False: Being consistent with what time of day and how often you tweet can benefit your account?
Answers: • True
22. What is the maximum number of characters allowed in one tweet?
Answers: • 140
23. What is a DM?
Answers: • A Direct Message, one that is private and sent from you to another user
24. You should include _______ in your tweets to increase the amount of views it will receive
Answers: • Relevant Keywords
25. What integrated mobile video app (with major marketing potential) was recently released by Twitter?
Answers: • Vine
26. True or False: A smiling face is better for your profile picture?
Answers: • True
27. What are the requirements to send a DM?
Answers: • You and the other user have to both be following each other
28. Which of the following is an important element of a successful Twitter ad?
Answers: • all answers are correct
29. Twitter offers the following promoted tweet targeting options:
Answers: • keywords in timeline, keywords in search and interests in timeline
30. Who can you send a direct message to?
Answers: • One of your followers
31. True or False: The characters in a username you @ message is included in your total character count.
Answers: • True
32. How can your prospects events trigger a marketing opportunity for you?
Answers: • You can RT their event, which will make them thankful for you
33. A Twitter chat has a specific hashtag.
Answers: • True
34. What can you use TweetDeck for?
Answers: • Following live trends and managing feeds with multiple accounts
35. What does Twitter's CPE metric include?
Answers: • clicks, replies, and follows that occur after someone retweets the Promoted Tweet
36. What Twitter service offers promotion on a cost-per-follower basis?
Answers: • Promoted Accounts
37. What helps early stage prospecting on Twitter?
Answers: • Using relevant hashtags
38. How did many people gain large followings?
Answers: • By taking a stance on a subject, and sending out quality information
39. Where will promoted tweets show up for viewers you have targeted?
Answers: • at the top of the home feed
40. What is a Twitter List?
Answers: • A group or community of like minded users
41. What is the name of Twitter's own video sharing plaftorm?
Answers: • vine
42. Are hashtags and key-words useful in Twitter bios?
Answers: • Yes, if used in moderation.
43. What are Twitter chats?
Answers: • open twitter conversations centered around a single hashtag
44. How should you deal with Trolls?
Answers: • Ignore them
45. What does MT stand for?
Answers: • modified tweet
46. Which tend to have higher CTRs?
Answers: • Afternoon tweets
47. An event organized for Twitter users to meet, socialize, and network is called a:
Answers: • Tweet-up
48. What was the original reason for Twitter constraining the number of characters per tweet?
Answers: • The social network was meant to primarily be used via SMS
49. How can you appear in a user's "Who to follow" section?
Answers: • Promote your account
50. What is a 'real life' gathering of a Twitter community called?
Answers: • Tweetup
51. What does Twitter's blue advertising follower meter display?
Answers: • the estimated number of viewers your campaign might reach
52. Which of the following does not appear when someone views your profile on mobile?
Answers: • background image
53. What does the term #FF refer to?
Answers: • Follow Friday
54. Which tend to have higher CTRs?
Answers: • Weekend tweets
55. True or False? "Hard Selling" works effectively on Twitter.
Answers: • False
56. What can you use Seesmic for?
Answers: • To manage multiple accounts over different devices
57. What is the advantage of leaving additional space at the end of your Tweet?
Answers: • It accommodates RTs
58. Which of the following is important for SEO?
Answers: • naming your profile photo
59. Which of the following are Twitter's advertising options?
Answers: • promoted tweets and promoted accounts
60. The Twitter equivalent to a Backlink/Inbound link is a:
Answers: • Retweet
61. What days see the most Twitter traffic?
Answers: • Saturday & Sunday
62. Where will promoted accounts appear?
Answers: • who to follow widget and page, connect tab, people search results, similar to you widget
63. The following can be used for targeting for promoted accounts:
Answers: • interest groups, people who are similar to specific usernames, geography and gender
64. What is the 'bread and butter' of the Buffer tool?
Answers: • Tweet scheduling
65. Marketers can target based on all of the following EXCEPT:
Answers: • Account age
66. Statistically, when are your Tweets most likely to be Retweeted? (US - EST)
Answers: • 5:00 in the evening
67. What percent of buyers will use social media in their purchase decision?
Answers: • 75%
68. What does Twitter's "Reach" metric track?
Answers: • How many users favorite or retweet your content
69. What is the advantage of adding a period at the beginning of a reply?
Answers: • It broadcasts your reply to your entire follower list
70. A solid reach to target with a Twitter advertising campaign is:
Answers: • 50,000 users
71. What Twitter service offers promotion on a flat rate sponsorship basis?
Answers: • Trends
72. What does CPE stand for?
Answers: • cost-per-engagement
73. Statistically, what gender has a greater Twitter representation?
Answers: • Male
74. What brand tweeted a creative ad immediately following the 2013 Super Bowl power outage?
Answers: • Oreo
75. You should leave at least how many characters in your tweet, to leave space for a ReTweet?
Answers: • 20
76. What Twitter feature can be added to your website to help your visitors share content and connect with you on Twitter?
Answers: • Buttons
77. Where is the embed function located?
Answers: • Within the 'more' Tweet action
78. When tweeting directly to someone beginning with their Twitter handle, who can see it?
Answers: • The person you are tweeting to plus anyone that follows them
79. What are Twitter Cards?
Answers: • Embedded Tweets that include rich media experiences and link to your content
80. Ideally, how often should twitter chats be conducted?
Answers: • Weekly
81. What is the recommended marketing Tweet / content engagement Tweet ratio?
Answers: • 20% : 80%
82. During a Twitter Campaign, what type of tweets can be "promoted"
Answers: • Already published, organic tweets only
83. What feature allows you to feature a tweet at the top of your feed?
Answers: • Brand Pages
84. Twitter charges for promoted tweets based on:
Answers: • click on, retweet, @reply to, or favorite
85. What are Twitter Alerts?
Answers: • Emergency alerts that certain accounts can send by text message
86. How long can your bio be?
Answers: • 160 Characters
87. Which new advertising dashboard metric did Twitter roll out in March 2013?
Answers: • earned media
88. All of these certified Twitter partners measure engagement EXCEPT:
Answers: • Gnip
89. Most marketers recommend you follow what ratio of marketing messages to regular tweets you send out?
Answers: • 1 marketing message for every 15 tweets
90. What Twitter service offers promotion on a cost-per-click basis?
Answers: • Tweets
91. What type of handle is often overlooked by Google's SEO algorithm?
Answers: • Handles with lots of numbers
92. Twitter charges for promoted accounts based on:
Answers: • targeted users following a promoted account
93. What does Twitter's "Traffic" metric track?
Answers: • How many users go to your site
94. What does your Twitter conversion metric measure?
Answers: • How many users sign up for your service or buy your product
95. Use _______ techniques to get your Tweets read
Answers: • Copywriting
96. What two US time zones make up 80% of the nation's Twitter traffic?
Answers: • Eastern & Central
97. Links typically perform the best when placed how far into a tweet?
Answers: • 25%
98. Tweets with images receive how much more engagement than tweets without images?
Answers: • 2X
99. What is the practice of mentioning a popular figure's Twitter handle in hopes of a RT known as?
Answers: • ego-trapping
100. What does Twitter's "Follower Quality and Engagement" metric track?
Answers: • How many users interact with your account
101. True or False: Your brand is defined by your users
Answers: • False
102. True or False: Your character count is used up with the characters in a username you DM?
Answers: • False
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